Sunday, April 29, 2012

Phoenix City YC

I decided on this name a while ago, but didn't know how to make an identity for it. I had the colors to sort of connect them with the city and their teams. I had the phoenix from the city flag, and wanted to incorporate. I used a diamond on a logo from a Phoenix soccer team logo for a past series, and started to sketch. I had two banners on the top and bottom, but they didnt look very good, so I rotated and connected, and REALLY liked that effect. I worked on a set around that logo, and came up with a solid set I thought.

The jersey would for sure have a sublimated flag on the back, so I took that design and made a modern piping looking set and tied it up working with making colors pop off the base.

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