I'm starting a fantasy league on the Logo Asylum, and I needed a logo. Lions are my favorite animal, and London is my favorite city I've been to. London is known for their Royalty, so the name was chosen. Three lions are on the crest, hense the lion, and the crown is actually from the "keep calm and carry on" posters. I did a stylistic lion as a primary, and it was all I needed.
I went with my pattern to football uniform success(helmets/pants match, jersey/socks match) So This was easy. I put the same striping on the sleeves as the helmet and pants.