Tuesday, June 23, 2015

From the Sox Drawer - Charlotte FC

During the end of my Freshman year of college, I got an email while sitting in my friend's dorm. It was from a guy named Ian about teaming up to help him bring a true pro soccer team to Charlotte. At that time, the city had the 3rd tier Charlotte Eagles, who was owned by a Christian mission company, and didn't really commit to bringing soccer to Charlotte. The idea was to buy them, then put soccer people in charge and build from there. He wanted something simple, with a rampart lion, and some crowns. I came up with this as a first draft.

It was on from there. 

Since we had an initial brand, he did all the dirty work, trying to find investors. I focused on making this the best logo I had ever made. We moved from yellow center, to a white center, and an original crown.

It was my first attempt at a real brand. I made tons of t-shirt mock ups


Photoshops for billboards

and graphics for a possible video.

I even mocked up a stadium, which you'll see below. After a while, I was told that a richer team came in and was outbidding us. The Charlotte Independence is the result from that. We never got off the ground, and I never saw a single cent from the the whole thing. I did take a lot out of it, and had fun doing it.

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