Tuesday, June 9, 2015

From the Sox Drawer - Alabama State Hornets

There's so many logos I've done but haven't shared for whatever reason. I have been thinking that it would be really cool to show off some of the nicer ones to the public, because outside of tumblr, and the people I did them for, no one has seen these.

So last year around November, I got an email out of the blue. It was a guy who had played baseball at Alabama State. He was emailing me because he wanted me to put a logo package for ASU together because, well, they don't have a great identity. He wanted a few logos, a font, and some jerseys. I told him I was game because this was such a great opportunity.

In my head I wanted to do a cool, one color logo, like Texas or Kansas State. I figured that on yellow or black, the hornet's stripes could still have similar effects. But the black really didn't agree with me and I had to settle with an outline. I talked to our good friend Doug, who I see as a great mentor, and he was just saying how it wasn't working. I finally decided I should start again.

I loved the shape, but going forward it needed to be more realistic. Bold lines, correct anatomy, and multiple colors. So I took apart the shapes that made the previous look. I went one by one making shadows and highlights in addition to the small details. I added an eye, some legs, and Power Ranger looking thunder bolts to the tail. All of this resulted in one of my favorite logos I've ever done. I made an ASU monogram, and a full font for them. Then finally, I made a football uniform using the striping pattern.

But eventually I sent the whole thing to the guy(who was legit, I found him on their baseball roster), and he never got back. He wanted it around New Years and I think I got it done before then, but I still have this really nice logo that ASU is willing to buy from me!

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