I wanted to have Boston have a team similar to the Celtics. I really like that green color, and it would work nicely because they would also play at the Garden. I just couldn't come up with a name similar to Celtics. I wanted a name for an Irish person, similar to the Canucks. Looking at some old concepts, I had a logo for a team called FC Miami Flamingos, with a circle and the same effect. I like what I had, so I put it in green and white. I wanted simplicity throughout. A simple font, a simple alt, and a matching script.