Tuesday, March 24, 2015

A-League - Wellington Phoenix

This is one team I couldn't wait to get my hands on. The first New Zealand team has a decent name, but a bad logo. It has a lot of banners, a flame, a ball, a shield, and a poorly drawn bird. I wanted to streamline all of those. I made an abstract bird over a flame and striped shield. Then I ran Wellington over the crest. I felt like since the Phoenix was already part of the crest, then I didn't need to say it again.

The yellow and black stripes return because it's a really nice identity. The clash is very different from the home, but still carries the same idea. This time, white and yellow.

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